Three-Quarters of Presidential Ads Funded by Outside Groups are Attacks on Obama
Outside spending in this year’s presidential contest has clearly benefited Mitt Romney at the expense of President Barack Obama.
Of the $117 million spent by political action committees on advertisements concerning the presidential race since Labor Day, about 75% (or $80 million) have had anti-Obama messages. Overall, 90% of the ads have attacked either Obama or Romney, while less that 10% have had a positive message.
American Crossroads, the Republican-oriented super PAC co-founded by strategist Karl Rove, is the top anti-Obama spender and the biggest overall player among outside groups focused on the presidential race. The second biggest spender has been Priorities USA Action, a pro-Obama super PAC.
Romney has needed the help from outside groups, due to Obama’s campaign outspending the GOP rival’s effort ($346 million versus $288 million).
To Learn More:
Romney Benefits from Post-Citizens United Spending (by Rachael Marcus, Center for Public Integrity)
Outside Campaign Spending Surpasses 2008…With 8 Weeks to Go (by Noel Brinkerhoff, AllGov)
Forget Super PACs; Big Campaign Financing is Coming from “Social Welfare” Nonprofits (by Noel Brinkerhoff and David Wallechinsky, AllGov)
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