FDA Says Cheerios Health Claims Unsubstantiated
A staple of American breakfasts since World War II, Cheerios has run afoul of the Food and Drug Administration. For two years now, the maker of the cereal, General Mills, has claimed on Cheerios boxes that its product can “lower your cholesterol 4 percent in six weeks” and reduce the risk of heart disease and cancer. That claim was disputed by the National Consumers League, a Washington-based advocacy group, which complained to FDA officials that the cereal’s health claims made it out to be a drug. So, the FDA fired off a letter to General Mills telling the company to change its marketing or risk having its product pulled off the shelf.
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