FDA Aims New Anti-Smoking Campaign at LGBT Youth Due to Heavy Tobacco Use
By Matthew Perrone, AP Health Writer
WASHINGTON (AP) — The Food and Drug Administration's latest anti-smoking campaign takes aim at young adults in the LGBT community, who officials say are nearly twice as likely to use tobacco as their peers.
The $35.7 million effort targets the estimated 40 percent of 2 million LGBT young adults in the U.S. who occasionally smoke. Dubbed "This Free Life," the campaign will begin running print, digital and outdoor advertising in 12 markets this week. The ads use the slogan "Freedom to be, Tobacco-Free," and are aimed at adults ages 18 to 24.
FDA officials attribute the higher smoking rate in the LGBT community to the "coming out" process, which can cause anxiety and social stigma that may drive people to use tobacco. The agency also points to research suggesting the use of tobacco by gay celebrities encourages younger people to take up smoking.
The federal campaign "is designed to challenge the perception that tobacco use is a necessary part of LGBT culture," said Richard Wolitski, an official with the Department of Health and Human Services, in a statement.
Tobacco companies are footing the bill for the campaign through fees charged under a 2009 law that created the FDA's tobacco program. Among other powers, the FDA can restrict marketing of tobacco products to young people and evaluate the health risks of new tobacco products before they launch.
Monday's announcement follows the launch of a similar $36 million anti-smoking campaign aimed at rural teenagers announced last month. Last year the FDA launched a $128 million campaign targeting urban minority youth using hip-hop music and culture.
To Learn More:
E-Cigarette Smoking Among U.S. Teens Triples While Tobacco Use Plunges (by Noel Brinkerhoff, AllGov)
Young People Giving up Cigarettes for a Good Chew and a Hit from the Hookah (by Ken Broder, AllGov California)
U.S. Government Confirms that More High School Students Smoke Marijuana than Tobacco (by Matt Bewig, AllGov)
- Top Stories
- Unusual News
- Where is the Money Going?
- U.S. and the World
- Appointments and Resignations
- Latest News
- Managing Director of the Council on Environmental Quality: Who Is Christy Goldfuss?
- Executive Director of the Office of Faith-Based and Neighborhood Partnerships: Who Is Melissa Rogers?
- Principal Deputy Director of the United States Mint: Who Is Rhett Jeppson?
- Coordinator of the Bureau of International Information Programs: Who is Macon Phillips?
- Acting Under Secretary of the Veterans Benefits Administration: Who Is Tom Murphy?