The Way You Vote May be Revealed by the Liquor You Consume

Saturday, January 04, 2014
(AP Photo)

You are what you drink, according to new research linking the types of alcohol people imbibe with their political party affiliations.


Examining consumer and voting data together, Jennifer Dube at the Republican firm National Media Research Planning and Placement found vodka drinkers tend to be Democrats, while whiskey lovers trend Republican.


Wine can also say something about a person, if they’re purchasing the top brands. Those who do are likely to vote.


Certain brands also tend to fall along partisan lines: Kendall-Jackson, Robert Mondavi, Fish Eye, Bogle and Franzia are favored by the GOP; Chateau Ste. Michelle Merlot, Smoking Loon, Columbia Crest, Ravenswood, Francis Coppola and Charles Shaw by Democrats.


If wines indicate a likely voter, tequila and Jagermeister do just the opposite: they indicate a non-voter.


Rum, meanwhile, is bipartisan, with Bacardi and Captain Morgan Spiced Rum enjoyed by members of both parties.

-Noel Brinkerhoff


To Learn More:

What Your Favorite Drink Says About Your Politics, In One Chart (by Reid Wilson, Washington Post)

Having Daughters Increases Parents’ Identification with the Republican Party (by Noel Brinkerhoff, AllGov)

You Can Tell a Democrat or Republican by His or Her Face (by Noel Brinkerhoff, AllGov)


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