Ohio Punished with almost 2,000 Presidential TV Ads a Day

Monday, October 29, 2012

Citizens of Ohio are learning that although it should be a blessing when politicians care enough to court your vote, it can also be a big headache. Their state is now enduring a record-breaking onslaught of presidential campaign commercials in what is being called an “advalanche.”


Across the Buckeye State 89 different television ads have aired this election, more than in any other state.


With each commercial running hundreds or even thousands of times, the result has been 58,235 presidential spots appearing on Ohio televisions in just one month—an average of nearly 2,000 a day. Cleveland alone is averaging 400 presidential TV ads a day.


Besides the parties themselves, seventeen different outside groups have funded the waves of commercials to influence the outcome of the race between President Barack Obama and Mitt Romney. All but three of these groups are pro-Romney or, more accurately, anti-Obama.


Ohio is certainly not alone in being bombarded by TV ads. The Wesleyan Media Project estimates than more than 915,000 presidential commercials have run on broadcast and national cable television since June 1. 


This total represents a 44.5% increase from the 637,000 spots that aired through October 21 in 2008.


Among cities, the ones with the most presidential ads are Denver, Las Vegas and Tampa.

-Noel Brinkerhoff, David Wallechinsky


To Learn More:

Ohio Sees Enough Campaign Ads to Air Nonstop for 80 Days (by Julie Bykowicz, Bloomberg)

2012 Shatters 2004 and 2008 Records for Total Ads Aired (by Laura Baum, Wesleyan Media Project)

Ohio Blasted with more than 2,600 Political Ads a Day…and Growing (by David Wallechinsky and Noel Brinkerhoff, AllGov)


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