Doctors’ Group Signs Partnership Deal with Coca-Cola

Sunday, November 08, 2009
(graphic: Dr. Bobbs)

The American Academy of Family Physicians (AAFP) has decided to partner with Coca Cola to “educate consumers” about the role products, such as soft drinks, can play in “a healthy, active” life. The AAFP, which represents more than 90,000 doctors and medical students, accepted a grant from the soda company to create its Consumer Alliance and to develop “educational materials to teach consumers how to make the right choices and incorporate the products they love into a balanced diet and a healthy lifestyle,” said Lori Heim, MD, president-elect of the AAFP.

 
Health counselor Connie Bennett called the partnership a conflict of interest for the AAFP, which is allowing Coke to educate “visitors to its website in how nutrient-lacking, obesity-generating beverages can fit into a ‘healthy’ lifestyle.”
-Noel Brinkerhoff
 
Speak Out Against Ill-Advised Coke-Doctors Partnership (by Connie Bennett, Huffington Post)

Comments

Larry 7 years ago
How much does it cost to buy 90,000 doctors these days?

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