In an unusual appeal for help, the Central Intelligence Agency (CIA) has begun tapping into university and college marketing programs in an effort to revamp its image and expand recruitment. The Bush Administration mandated the National Clandestine Service (NCS) to increase its workforce by 50%, prompting agencies such as the CIA, that fall under the NCS, to enhance marketing techniques in order to gain recruits.  The partnership of students, educators, and industry within the collegiate environment is coordinated by an organization called EdVenture Partners, which allows the CIA access to classes on college campuses. In semester-long marketing courses, the CIA uses students to counter stereotypes about the CIA, using catchy slogans and colorful graphics.