The media investigation found Kids Wish had channeled nearly $110 million over a 10-year period to its corporate solicitors, in particular Brickmill Marketing Services, while almost $4.8 million went to its founders, Mark and Shelley Breiner, and Mark’s own consulting firms.
In compiling the data, the journalists found nearly 6,000 charities that use for-profit companies to solicit donations.
Five California charities made the Top 50 list, based on the money paid to fundraisers. Their average rank is 37.8. Not the worst of the worst. However, the five charities are more prominent in the %-Direct-to-Cause category. Their average rank is 22.2, based on the percentage of funds going directly to the cause.
They are led by the relatively small National Narcotic Officers Associations Coalition which, according to the center, had nothing left over for the cause after raising $4.8 million. It spent $4 million on fundraising and $774,497 for the charity’s operators. Six charities on the list had nothing left for the cause.
The 50 worst charities identified by the investigation raised about $1.4 billion in donations over the past 10 years, but paid $970 million of the total to for-profit companies that encouraged Americans to make donations. These 50 charities devoted less than 4% of donations to direct cash aid.
The five California charities on the Top 50 list are: