Just about every publication is calling it the Uber Effect, in honor of the Bay Area smartphone startup that tapped into the sharing economy in 2012 and rewrote the business model for getting people from here to there. Uber, the largest ride-sharing company, and other companies like it deputized an army of full- and part-time drivers in their own vehicles who respond quickly via computer app and immediately took rides from cabbies.
Uber is now available in more than 100 cities in 35 countries. It was recently valued at around $17 billion.
Ride-sharing companies cut expenses incurred by traditional brick-and-mortar businesses by claiming they aren’t covered by transportation regulations regarding insurance, benefits, taxes, safety, inspections and other encumbrances.
Their first forays into the marketplace in California and elsewhere were greeted with enthusiasm by many customers and dismay by local and state government, who sought to figure out a regulatory framework for transportation companies that preferred to think of themselves as just app creators.
But even as they battled in courts, city halls and state houses, ride-sharing companies continued to quickly attract taxi customers. While the city of San Francisco has numbers on declines in the industry it closely regulates, it has nothing on what must be substantial gains in the industry it casually oversees.
After an initial response by the taxi industry focused on complaining about the unfair playing field they were forced to compete on, companies began to adopt some of the competition’s technology. The report from SFMTA said cab companies had updated 80% of their fleets to accept Flywheel and 60% to take Curb, both mobile taxi-hailing apps. The report cited a 3.5-minute average improvement in pick-up times from cabs that used Flywheel, and said a bunch more cabs were accepting credit cards.
The taxi industry continues to press for breaks from regulatory fees and procedures while pressing lawmakers to impose costly, standard transportation industry requirements on ride-sharing. The latter goal gets tougher by the day.
San Francisco Business Journal writer Allen Young said Assembly Bill 2293, signed by Governor Brown last week, displayed the new power of the fledgling industry which, in a legislative blitz, reduced insurance requirements on ride-sharing companies to a fraction of the original proposal.
Another bill, AB 612, which Uber called “a flagrant attempt to stymie innovation and competition by an antiquated industry,” would have required criminal background checks for drivers. It died in the Assembly.